For those of you who aren’t familiar with it, the ‘SHOT Show’, is an acronym for “Shooting, Hunting and Outdoor Trade Show”, is an American annual trade show for the shooting sports, hunting, outdoor recreations and firearm manufacturing industries.
The show is owned and sponsored by the National Shooting Sports Foundation (NSSF), and is the biggest event of the type in the world along with the IWA & OutdoorClassics (“IWA Nuremberg”) held also annually in Nuremberg, Germany.
The SHOT Show is restricted to formal members of the shooting, hunting, military and outdoor trade industries, including commercial buyers and sellers of military, law enforcement and tactical products, and is not open to the general public
If there’s a term that can describe the industry’s focus in the past year, it’s “supply chain issues.” These range from the availability and cost of raw materials and parts to building sufficient firearms to maintain inventory at the retail level.
That’s one reason retailers saw so few new products released in 2021. It’s difficult to stop, or reduce production of core products to begin production of a new firearm when demand is so high for existing products.
But in 2022, retailers will begin to see more new models hit the market. Many of these will be line extensions, but there are a few surprises that should whet the appetite of your customers.
Sit back and watch as they walk you through the coolest, newest, and weirdest guns and gear that SHOT Show had to offer!